Tim Payne has gone from around 4,000 Instagram followers to nearly 4 million thanks to a viral social media campaign led by Argentine influencer Valen Scarsini.
The New Zealand football international joins us to discuss the extraordinary surge in attention, how he first discovered what was happening, and his reaction to suddenly gaining millions of followers from around the world.
What started as an online campaign quickly became one of the most remarkable social media stories in football, turning Payne into an unlikely viral sensation almost overnight.
Watch Tim’s full reaction and hear how he’s handling his unexpected rise to internet fame.
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